Shopping at Sephora: A Makeup Junkies Guide


I very recently made a trip across the pond and like a crazy person I bought ALL the makeup in Sephora. I was crazy but in a sensible way – if that even makes sense?! During my 3 week stay, I definitely ‘learnt’ the best way to shop for my makeup. It can be quite overwhelming going into the store of your dreams and it can usually go two ways – you either end up leaving with everything or you end up buying things you don’t even need, or even worst – end up leaving completely empty handed!


So what’s a makeup junkie to do in this case? Follow my top 10 tips for shopping in store at Sephora! These are specially handpicked by me, as I experienced or did most of these whilst on holiday.

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1. Make a list. See what’s new online and make a list of all the products you want to buy.
2. Don’t overspend, set yourself a budget
3. Don’t buy for the sake of it
4. Buy what isn’t available in the UK
5. Stock up on Sephora’s own brand. You can’t get this anywhere else.
6. Buy lots of face masks – they are good quality.
7. Bubble wrap your makeup to death when packing
8. Don’t get sucked into the hype
9. If you really like a product, buy it twice (ie, lashes, face masks)
10. Don’t panic. If you panic, you can’t shop properly. Seek help if you get stuck. The employees at Sephore are very helpful.
11. Swatch as much as you can in store (especially brands which you can only buy online, such as ABH, Tarte)
12. Shop on your own. Don’t take a man with you (unless you want to use his arm)
13. If you do take a man – make sure he’s patient (very patient)
14. Try not to buy too many minis near the counter – most of these are given free with online orders or can be redeemed using your VIB points.
15. Have fun!! Buying makeup at Sephora is a fun experience, and if like me, you live in the UK, you will enjoy every second of being in makeup heaven!

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I want to talk you through why I feel these points are all valid, because I personally experienced this myself.

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Making a list is imperative because it’s so easy to get lost in what to buy. You have to remember, Sephora is like a department store for makeup. A list will help help you whittle down what you actually need. I went in manned with a list and managed to get everything. I searched high and low for the Tarte Unicorn brushes, and about 6 Sephora stores later – found it!

Tarte Unicorn Brushes

Over spending can be an issue, so make sure you have a target price in mind of what you would like to spend. If you go over, you can always take things out at checkout.

We are all guilty of buying things for the sake of it, but if you’ve made a list and your on a budget, then there’s no way you should be just buying it because it’s there.

US or Canadian exclusives are the best products you’ll invest in – no one else will have the and chances are they will be limited edition.

Sephora’s own brand of face masks work really well. I stocked up because they have a huge selection to choose from to suit all skin types.

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If you’ve spent a lot of money on makeup, you will want to protect it as best possible. I bubble wrapped all my makeup to death, tightly and securely. When I did return back to the UK, none of my compacts had smashed, and my makeup and packaging was all in tact. It does pay off to spend some time protecting your items. The worst thing you can experience is bringing back broken makeup!

Getting sucked into the hype is a no brainer. Don’t buy a product because everyone else is. It may not necessarily work for you, and a lot of the time, products do get hyped up prior to their releases.

I am a big believer in stocking up, and whilst I will encourage you not to over spend, if you really like a product, buy 2 of it, especially if you cannot buy it in the UK. While I was out there, I fell in love with House of Lashes collaboration with Sephora. I bought the lashes on my first week of being there, and I wore them every single day. The second week I went back and purchased two more because I will be getting a lot of use out of them.

Shopping in a panic is never fun, and you can often get flustered. This happened to me once, I was fully covered in swatches and my basket was full of products. I had my list, but I was over excited at all the new product launches, and had to literally take a 5 minute break.

I hope this post will help you in your quest to shop at Sephora! It can be pretty daunting, but speaking from personal experience always helps.

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Fun fact 1: I spent nearly 2 hours in Sephora and kept my poor cousins (who are male) waiting!
Fun Fact 2: I had a heart attack at my first bill.
Fun Fact 3: I nearly got kicked out of Sephora for filming.





  1. June 30, 2017 / 1:28 pm

    I am saving this! Annie I can’t stop laughing! You are the shopping queen! Haha. X

  2. June 30, 2017 / 4:42 pm

    Loved this Annie, you make me smile so much, me and you would have an amazing time shopping with my girls too 🙂 Cole is away at the moment and they have a Sephora in the main town, it’s only small but she said worth going, she has been to the same resort before so she knows it’s only small this time at least. I have asked that she please picks me up another of their own brand liquid lipsticks in a coral shade and the face masks for dry skin, I didn’t have a big list but she is a real makeup junkie so no doubt she’ll come home with a big haul and she said if she sees anything I’d like she’d pick it up. Fabulous post as always, sorry this comment is an essay! xx

    Zoe ♥ MammafulZo

    • July 4, 2017 / 12:47 pm

      I would highly recommend putting these tips into practise then 😉 Sephora own brand is so good and under rated in my opinion. Let me know what you end up getting 😍😍😍 xxxx

  3. June 30, 2017 / 5:02 pm

    Ooh I loved this! I loved the bit about the men ahah, great post! It’d mean a lot if you checked mine out too X

  4. June 30, 2017 / 9:22 pm

    Annie I wish I was going to Sephora soon so I could put these tips into practice! It has been way to long since I last went to sephora! I need a holiday!

    Amina xx |

  5. July 1, 2017 / 1:37 pm

    “Don’t take a man with you” hahaha that’s too funny! It’s true though. They only slow down the shopping! xx.

  6. July 7, 2017 / 10:02 am

    Love this post annie ha ha I feel like I do most of his anyway and I love the fact if you do buy stuff you can return it anyway, that’s what I’m going to do as I’m there for 4 weeks if I really hate something I buy early on I’m taking it back! And not going to lie I’m one of these that gets sucked into the mini at the counter ha ha I can’t help it they’re so cute!! X

  7. July 9, 2017 / 7:38 am

    Ahh Thanks for this! I’ve been planning my “strategy for when go to Sephora and this will help loads.

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